Academic journal of a Business Model Association

 The general magazine which considers the only business model in Japan















Front cover    
Preface

Miscellaneous thoughts about SHENZHEN

Masao Hirano



01 New Report
 Outline of Chinese Premier's government work report
Osamu Tanaka
21 Articles
 A Study on the Development of the LCC Business in China Aviation Market

Ippei Machida

35 Articles
 A Case Study of O2O Business Model in China
Hui chen Chen
53   Articles 
 A Study of Marketing and Innovation ―Comparison between Japan and China―
Weida Liu


66 About overseas cinspection 2018
Ki Choh
67 INTRODUCTION TO SHENZHEN

INVESTSHENZHEN

83 SHENZHEN BAY
SHENZHEN BAY I-PARK
87   Atmosphere of freedom prompt for China innovation
Konatsu Himeda


91 About an innovation model in Shenzhen
Kazufumi Matsushima
96 A Study of a unique innovative city, Shenzhen

Tatsuya Kuroda

100 The visit to Shenzhen and Huawei : Humility, Hard struggle and Strong principle
Mariko Sugi
105   Intangible elements of Shenzhen
Mitsuhiro Kubota
110    My visit to Shenzhen
Osamu Asami
114    Innovation and Shenzhen
Ki Choh


133    Practical science square
 The Alteration of Limitation of Actions and the notices of the Recovery of Creditor’s Rights
Hong Xie
137    Introduce a book  
BMA Journal


Spring symposium in 2018 of BMA
BMA
Back cover