Academic journal of a Business Model Association

 The general magazine which considers the only business model in Japan










 













Front cover     

 Preface  
01  Business Models are Continued to be Transformed and Created
Tatsuyuki Negoro

 Articles  
02  The Characteristics of the Business Model in the Sporting Event: The Creation of Sponsor Value
Yasushi Nagata
13  The Talent Education (Suzuki Method), Yamaha Music School, and the Development of the Musical Instrument Manufacturing
Katsuaki Nishino
24  A Reconsideration of Business Model Research: From Classification of Business Model Dynamics
Satoshi Ajiro
35       Design of the Alliance through the Business Model Innovation
Ryo Tanii

 Lecture records   
46  Consideration about a Business Method and Destructive Innovation
Ki Choh

 Conversation  
58  About World-ization of Japanese Contents
Ichiya Nakamura, Yuji Mori

 Practical science square: Interview
66  Small Businesses are Source of Energy in Japan
Kazuhisa Minakawa
72  Interview: Business Model of Travel Agency “TABIKOBO Co. Ltd”
Yasuhito Takayama

 News of BM   
79  Business Model Innovation in Consumer Electronics – CES 2017-
Akiko Okada

 Activity scene of BMA   
83  The New Trend of AI Business Practices
Masaya Higuchi, Osamu Hasegawa
95  Academic Meeting Activity Memory
Operation team of BMA

 Word of back of the Journal  
97  Now ! Innovation of a Business Model is Needed 
Kazufumi Matsushima

Back cover