Academic journal of a Business Model Association

 The general magazine which considers the only business model in Japan
















Front cover    
Preface

Train the intellectual force

Kazufumi Matsushima




05 Summary of the lecture
 Training of leaders in the global era
Masao Hirano
09 Lecture records
 About a business and design psychology thought

Yoshie Hibino

31 Articles
 Agent-based simulation approach to evaluate platform business models
 ― Fee settings of travel agent platforms ―
Yuki Inoue, Takeshi Takanaka and Koichi Kurumatani



44 Practical science square
 The 6th time grand prize of Japanese business model Award
Value Management Co., Ltd.
72   Practical science square
 The business model of Hobonichi
Hobonichi Co., Ltd.



83    Spring symposium in 2018 of BMA
BMA
88    Introduce a book  
BMA Journal


Business Model Association annual meeting 2018
BMA
Back cover